Since more and more people losing their work due to the pandemic, home business is booming. A lot of people decide to run a home business because it’s easy to do either temporarily or permanently. But before you start, you need to learn some business promotion strategies to improve your sales later on.

Without a strategy, your business can’t grow, and you will waste your money in the end. Make simple strategies without spending too much money and effort.

Five effective business promotion strategies

Business promotion strategies play an essential role in making your business competitive. In this article, we will discuss five easy and highly effective marketing strategies.

Word of mouth

Until now, this kind of promotion is still practical and cost nothing to run, as long as you do it properly. You can try to come to your neighbor’s house, families, and coworkers and bring your product samples.

Don’t forget to mention the price, contact number, and your social media pages they can follow to see more of your products variant. As more people know your brand, you’ll get more customers later on. But please wear masks when promoting your products, okay?

Make use of social media

During quarantine, the use of the internet and social media rise significantly. It’s an excellent opportunity for you to market your products on social media. Leverage every social media such as Facebook, Instagram, Line, WhatsApp, and TikTok to promote your business.

You don’t need a business account just yet. Your private account is more than enough. You can get potential customers consists of family members and friends. Don’t forget to use unique captions and photos.

To expand your reach, you can set your posts or account public. Add relevant hashtags to reach more people and increase your potential customer number.

Sell in the marketplace

The marketplace is a shortcut to increase your home business sales. The marketplace is the best business promotion strategy because it can make your merchandise sell quickly and in large quantities.

To sell in the marketplace, you must have the will to learn something new. You have to do a lot of research and AB tests because the competition is remarkably high. If necessary, you can try placing an ad to make your products appear on the first page.

Use influencer service

It’s no longer a secret that influencers hold a significant role in social media. With their massive followers, you can get tons of new followers or customers quickly and easily. Choose the influencer that fit your target market to get quality followers and potential customers who are interested in buying your products.

But, many people say that using influencer service is costly. You have to spend a lot of money on just one post that advertises your product on their Instagram account. Even for an account with ten million followers, you have the potential to spend more per post.

Use influencer service only when your business starts to develop. Don’t be disheartened if you don’t have the fund for influencers. Focus on growing your business until you have the money to utilize this strategy.

Get the product at the nearest shop

If you sell some snacks or drinks, you may want to consider getting your products at the nearest shops to increase your sales. But before you do that, make sure you get the shop owner’s approval and give them an appropriate commission.

To increase competitiveness, try to include a logo on the packaging so your customers can recognize your products. Don’t forget to put a contact number so customers who want to buy in large quantities can contact you directly.


The home business booming makes the competition more fierce. Without the right strategy, your business can’t grow, and you won’t have enough to pay the bills. Choose the right marketing strategy for your business and make sure it’s within your budget.

Learn more tips and tricks to grow your business by clicking on THIS LINK.